E Commerce

Business to Business Electronic Commerce: Challenges and by Merrill Warkentin

By Merrill Warkentin

Within the mid Nineties, the common adoption of the net browser resulted in a fast commercialization of the web. additionally, preliminary luck tales have been pronounced from businesses that discovered find out how to create an efficient direct advertising channel – promoting tangible items to shoppers without delay with the area large net. by way of the tip of the Nineties, the subsequent revolution all started – referred to as business-to-business digital trade. company to enterprise digital trade will offer researchers and practitioners alike with a resource of information relating to this rising region of commercial.

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Extra resources for Business to Business Electronic Commerce: Challenges and Solutions

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Second, being a relatively novel phenomenon, the Internet has also created the need for new intermediaries. Conducting business in an online environment, where the business partner might not be known and/or thousands of miles away and business rules have not yet been established in the same fashion as in the offline world, opens up opportunities for intermediaries to establish trust, and to help ensure quality control. This includes technical instruments (security, privacy tools), as well as screening procedures for vendors and customers.

And Kauffman, R. J. (2000). Business models for Internet-based eProcurement systems and B2B electronic markets: An exploratory assessment. Proceedings of the 34th Hawaii International Conference on Systems Science, Maui, Hawaii. Dwyer, F. , Schurr, P. J. and Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 52(1), 21-34. El Sawy, O. A. and Nissen, M. E. (1999). The rolodex model: Understanding relationship complexity as a precursor to the design of organizational forms for chaotic environments.

As these relationships are among the key success factors of any real estate-broker, the new medium can help to strengthen their role (Sawyer, Crowston, Wigand & Allbritton, 2000). Second, being a relatively novel phenomenon, the Internet has also created the need for new intermediaries. Conducting business in an online environment, where the business partner might not be known and/or thousands of miles away and business rules have not yet been established in the same fashion as in the offline world, opens up opportunities for intermediaries to establish trust, and to help ensure quality control.

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